CreateSpace Independent Publishing Platform, January 2018. Oversize Softcover. Used - Very Good. Item #213639
Learn Google Analytics Step-by-Step in Plain English
The 4th Edition of Google Analytics Demystified covers Google Analytics' current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The book discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. Google Analytics is a free platform that you can use to significantly improve the performance of your digital properties. Unfortunately, many are deterred from using the data provided by Analytics because they fear that it is too complicated, too technical, and too time consuming. Google Analytics Demystified eliminates all of these potential barriers. The 4th Edition of Google Analytics Demystified covers Google Analytics' current features, paying special attention to those that have been added or updated in the past year. All of these features are explained in easy-to-follow, non-jargon discussions with particular emphasis on interpretation and strategic application. The book helps you better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property. Google Analytics Demystified is real-world in orientation. It presents practical examples and is written for those who want to improve the performance of their digital properties without being sidetracked on technical detours. As a result, the book helps you better understand how to use Google Analytics to make better informed and therefore more successful decisions. The sequenced instructional approach will help you answer questions such as:
Very good all round. All text clean and clear.