Little Brown and Company, January 1995. First Edition. Hardcover. Used - Good / Very Good. Item #254762
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Two lightly bumped corners on the boards. Jacket mylar wrapped.