Stephanie Stuckey in conversation with Mike Jordan - Unstuck

Stephanie Stuckey in conversation with Mike Jordan - Unstuck

Monday, Apr 01, 2024 7:00 PM

Location:
The Jimmy Carter Presidential Library
441 John Lewis Freedom Parkway, NE
Atlanta, Georgia 30307

Discover the inspiring firsthand account of Stephanie Stuckey's rise to CEO upon suddenly acquiring her family's beloved yet struggling brand, which had become a "whatever happened to . . . ?" fading memory for most Americans.

A Cappella Books welcomes the author to the Jimmy Carter Presidential Library to discuss her new book, "UnStuck: Rebirth of an American Icon." Stuckey will appear in conversation with AJC senior editor Mike Jordan.

This event is free and open to the public. Copies of the book will be available for purchase at the venue. Masks are optional.

If you are unable to attend, you may pre-order a signed copy of the book below for shipping or in-store pickup. All customers who pre-order from us get a free Stuckey's pecan log that can be picked up at the store or at the April 1 event.

About the Book

Stephanie Stuckey's remarkable journey unfolds in UnStuck, a memoir that will inspire and captivate. When she unexpectedly becomes CEO of her family's company, Stephanie embarks on a mission to revive both the business and her family's legacy. Armed with her grandfather's wisdom and fueled by an unbreakable emotional connection, she sets out to turn the company's fortunes around.

Stuckey's, a roadside oasis for generations of travelers along America's highways, fell into disrepair after decades of outside ownership. When Stephanie Stuckey, granddaughter of Stuckey's founder, is offered the chance to buy the business, she takes it, seeing something that isn't apparent in the bleak financial statements: an emotional connection that she and generations of road trippers had with the brand.

"UnStuck" weaves Stephanie's compelling narrative with her grandfather's rich history. Finding inspiration and insight into both business and life in her grandfather's archives, Stephanie leans on her past to craft a strategy for the future, determined to rebuild the struggling company and leave a legacy for generations to come.

This story is a celebration of resilience and overcoming seemingly impossible odds—and, ultimately, coming out on top. For female entrepreneurs, unconventional CEOs, family businesses, and road trip enthusiasts, "UnStuck" offers hope, practical tips on managing tough situations with grit, and an irresistible comeback story promising that second chances are indeed possible.

About the Author

Stephanie Stuckey is Chair of Stuckey's Corporation, known to generations of travelers as a roadside oasis. She received both her undergraduate and law degrees from the University of Georgia. Stephanie has worked as a trial lawyer, served 14 years as a state representative, and was Director of Sustainability for the City of Atlanta before purchasing Stuckey's in 2019. Along with her partners, Stephanie is reviving her family's business as a pecan snack and candy brand. In her free time, Stephanie enjoys road-tripping across America in search of the World's Largest Ball of Twine.

About the Conversation Partner

Mike Jordan is an Atlanta-based multimedia journalist and senior editor leading Black Culture coverage at The Atlanta Journal-Constitution. Jordan's career began in Atlanta's music industry at LaFace Records and evolved to reporting for national and international publications, including The Wall Street Journal, The Guardian, National Geographic, Rolling Stone, and others. Jordan has also served in top editorial leadership positions at Cumulus Media, Cox Media Group, Resy, Thrillist -- where he launched the Atlanta edition in 2008 -- and Atlanta radio station WVEE, where he served as digital program director. Jordan is also a board member and executive committee member for the Atlanta Press Club, and a 2023 James Beard Foundation Award finalist.