Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
Spiegel & Grau, January 2010. Hardcover. Most of us would agree that there's a clear--and even obvious--connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we're not even aware of..... More
