Join the Choir

You are probably not as attuned as we are to news of the book world, but it seems like every time we turn around, there's another story about how indie book stores--written off as doomed not so long ago--are enjoying a renaissance. Here's an example from CBS News. Of course, we don't need to be told, we've been living it.

The rebound began for us about a decade ago, when we started the A Cappella Choir, which offered book lovers like you the opportunity to earn deep discounts on your purchases and receive other perks from us in exchange for paying for your books up front. It works like this:

  • You put $100 into your A Cappella Choir account, and that gives you $110 to spend here, or a 10% discount.
  • For $500, you get $600, or 20% extra.
  • For $1000, the discount is 30%, or $1300 in A Cappella purchases.

We love all of our customers, but members of the A Cappella Choir are, as they say in politics, our "base." And now that the indie tide is resurgent, we hope you, too, will join our party.

With gratitude,